After Boeing (BA) shocked the industry with a surprise deal with Emirates, rival Airbus (EADSY) responded Wednesday with a $49.5 billion aircraft order from US investor Indigo Partners at the Dubai Airshow, the largest in Airbus' history.
For Airbus, the 430-plane deal with Indigo Partners is a much-needed win after a year of struggling to keep up with Boeing.
Airbus has closed the gap with the single largest order in company history. So it appeared to snub Airbus on Sunday, and chose to purchase 40 American-made Boeing 787-10 Dreamliners in $15.1bn deal that's certain to please US President Donald Trump who has touted the plane's sales as a job creator in America.
Until Wednesday, the only major deal announced at the Dubai Air Show came on Sunday, when long-haul carrier Emirates purchased 40 Boeing 787-10 Dreamliners in a $15.1 billion deal.
The Airbus, Indigo Partners deal isn't just good news for the airplane manufacturer, it will also double the stock of planes across the Indigo Partners low-priced carrier group.
Airbus and Boeing went into the air show with 288 and 605 net orders, respectively.
Mr Leahy declined to say if the A380 deal could this happen this week. The agreement was announced this week at the Dubai Airshow. "We are honoured that flydubai has selected to be an all-Boeing operator for many years to come".
For the Government of Dubai, the 265 jets its airlines agreed to buy from America's largest industrial exporter is a not-so-subtle show of the Emirate's impact on the USA economy.
The stunning magnitude of the deal - which Airbus called its "largest single commercial announcement ever" - caught many in the aviation industry by surprise.
The Boeing 787 will give Emirates a level of flexibility and economy that its larger Boeing 777-300ER and Airbus A380 fleet could not approach.
Indigo Partners is a Phoenix-based private equity firm which owns Frontier Airlines and part of Volaris.
Indigo will distribute the 273 A320neos and 157 A321neos among the four ultra-low-cost airlines, with Wizz getting the largest share.
The A320neo and A321neo jets feature new generation engines that use 15 percent less fuel compared to their peers.
"Ours is a fast growing region and we expect growth".
Airbus sales chief John Leahy, who is expected to retire at the end of the year, joked about that turn of events when today's sale was announced. Stay tuned for more action.