The NFL will air a new commercial called "Inside These Lines" that will air during games on Sunday, in response to President Donald Trump calling for owners to fire players who protest police brutality by kneeling during the National Anthem.
"Out of love for our country and in honor of the sacrifices made on our behalf, we unite to oppose those that would deny our most basic freedoms", Seahawks players said in a statement.
Several players from both teams took a knee during the rendition of The Star-Spangled Banner as it was sang at Wembley Stadium while other players stood and locked arms in solidarity. Jaguars owner Shahid Khan, who had contributed $1 million to the Trump inauguration, locked arms with his players in what is believed to be the first visible participation in relation to anthem protests by a league owner.
This comes as a reaction to a feud that ignited over the weekend between Trump and the NFL. "He's fired, '" Trump said during a rally on Friday in Alabama.
According to sister station WRTV in Indianapolis, at least seven Colts players sat or kneeled for the anthem ahead of their game against the Cleveland Browns. "We will continue to support them in their peaceful pursuit of positive change in our country and around the world".
Having opted out of his contract with the San Francisco 49ers in the off-season, Kaepernick - who began his protests because he wanted to start a nationwide debate - remains a free agent. We're football players, we're football coaches. "I think we have a very strong group and I think that's going to be one of the main reasons we're going to bounce back".
"It restricts what we felt going into the season was a good matchup for us", Jaguars coach Doug Marrone said. "There is no better example than the wonderful response from our clubs and players to the bad natural disasters we've experienced over the last month".
Last week, just six of the approximately 1,600 active players didn't stand for the anthem as part of the protests, originally meant to call attention to police shootings of unarmed black men and to the Black Lives Matter movement.
"Divisive comments like these demonstrate an unfortunate lack of respect for the National Football League, our great game and all of our players, and a failure to understand the overwhelming force for good our clubs and players represent in our communities", he said.