For context: Prior to It, the top opening weekend for an R-rated horror movie belonged to Paranormal Activity 3, which earned $52.6 million in 2011.
"It" made a killing at the box office.
"You can create a truly scary movie without breaking the bank and audiences love them and love seeing them in the communal environment of the movie theater". The $15 million project was directed by Hallie Meyer-Shyer, the daughter of Nancy Meyers, who also worked on the film as a producer. "This movie will be super-profitable".
Although "It" has just been released, plans for a second film are already underway.
Though not exactly a surprise, IT had some massive Box Office numbers this weekend. A handful of hits, like "Despicable Me 3" and Warner's "Wonder Woman", took most of the buzz.
Earning an estimated $117.2 million (€97.3 million), "It" scored the largest ever opening for a horror movie and the largest September opening of all time.
IT absolutely smashes the box office across opening weekend
This also goes to show, once more, that you don't have to throw the big bucks at a movie in order to see big rewards.
"We blew past everyone's most optimistic and aggressive projections and I think there might be room for us to grow this weekend even still", said Jeff Goldstein of Warner Bros. The film dropped 54 percent this weekend and now sits at $65 million domestic off a $30 million budget making the film a strong sleeper success. After Mr. Fukunaga departed over creative differences, Andy Muschietti took over and shot "It" in 2016. KatzSmith Productions, Lin Pictures and RatPac-Dune Entertainment produces, with New Line Cinema distributing. It is part of the popular "Conjuring" series of movies. It was the best-selling book in the United States the year it came out and the 1990 miniseries adaptation has become a cult classic.
The seven kids in the Losers Club will be played by Sophia Lillis, Finn Wolfhard, Jaeden Lieberher, Jack Dylan Grazer, Wyatt Oleff, Chosen Jacobs and Jeremy Ray Taylor.
After March's trailer proved so popular, Warner considered moving the opening of "It" up to the summer or increasing its marketing spend, but ultimately stuck with its original plans, said Mr. Emmerich.
It's opening weekend also crushes the box office record for a film opening in September, previously held by Hotel Transylvania 2 which opened to $48.5 million in 2015.
Bill Skarsgard as Pennywise in the 2017 movie ItWhen was It released and what's it about?