There are seven different categories of products and each come in a mind-blowing assortment of variations to work for anyone, whether you're an ultra-light skin tone in the 100s or a deep skin tone in the 500s.
Rihanna, the Bajan princess, style queen, bad-gal savior, rude-boy slayer and overall goddess, has found favor on the good people of Earth once again and is blessing us with yet another of her many gifts: beauty.
The 91-piece range focuses exclusively on skin, so first up, you've got to find your ideal shade of Pro Filt'r Soft Matte Longwear Foundation (£26) - which isn't hard when you've got a huge 40 shades to choose from (the average foundation comes in about 20 hues). No one is ignored. "Barbados is actually very safe right now but it breaks my heart to see what's happened in the rest of the Caribbean, my neighbouring islands", said a sombre Rihanna tonight. The most expensive products (the powder highlighters and liquid foundations) ring in at $34. As for prices, everything hovers around the "what you'd pay for designer makeup" mark. There's primer, foundation, lip gloss (the Universal Lip Luminizer), highlighter, concealer and brushes galore, all well-designed and with inventive, millennial-luring names like Killawatt and Pro Filt'r.
The music star was unveiling her new Fenty beauty line and wore a bright yellow two-piece shirt and skirt, according to the Daily Mail. Rihanna didn't want to just make pretty packaging and tons of money.
It's Riri's sixth appearance ELLE's front page and the magazine "turned the tables and invited some of her famous friends and fans-Tyra Banks, Eminem, April Bloomfield, Zac Posen, Pharrell Williams, Asap Rocky, Olivia Wilde and more".
The foundation, which looks insane by the way, promises smooth, shine-free skin without the pore-clogging effects of a normal long-wear.
A year ago, I wrote a Jezebel piece about the frustrating cycle for women of color in search of beauty products; I cited a growing number of black stars with beauty ambitions. "Thank you @badgalriri for creating a line for girls who know who they are wearing #KILLAWATT".