Reliance Jio tops TRAI's list of data speed as Airtel, Vodafone lag

How Jio loosened the purse strings for data consumption in India in one year

People queue up to buy Reliance Jio Prime membership and SIM cards. Image Source IANS

The new plan of Airtel comes with 28GB 4G data.

This is again, one plan which Airtel is desperately promoting, to counter Jio's Rs 349 plan. After Reliance Jio started rolling out free data, messaging and voice call offers, all the other major telecom companies have started doing the same. However, it isn't available for all.

Rs. 8 plan: Local+STD mobile calls 30paise/minute for 56 days. Reliance Jio has also offered the best service; that is users can book the phone by paying Rs 500 at its booking and Rs 1000 will be paid at the delivery time. Under this user will get 1GB 3G/4G data. This offer will be valid for 7 days beyond which users will need to pay Rs 87 more to continue with the offer.

However, the 2GB and above schemes are not being offered under the long-validity scheme, and carry a validity of just 28 days.

Reliance Jio "Welcome Offer" was eventually extended for three months, under a new name - Jio Happy New Year Offer.

Reliance JioPhone delivery to begin this Navratri
Airtel's new Rs. 349 plan offers 28 GB data, unlimited calls to counter Jio

Airtel to Airtel unlimited calls (local + STD), along with 2G 4G data for 28 days. Currently, Jio is offering data at 1GB per Rs 50, which seems quite affordable.

The delivery of the most awaited Reliance Jio's "effectively free" 4G handset is being planned to start during the Navratri festival this year. Users get 1GB 4G data per day with unlimited local and STD calls for an extended period of 84 days. The plan offers unlimited calling which includes local, STD and even calls while roaming. The plan also comes with bundled calls with the same caps on free minutes as the Rs. 349 plan. For the last seven consecutive months, Jio has topped the 4G data speed chart.

Post Jio's innumerable discount offers the incumbent telecom operators also reduced the prices of their data packs which offered similar benefits to fend off competition from Jio. Surprisingly, the JioPhone had reached 6 million bookings within 3 days of its online booking date.

Counterpoints to this argument of Ambani that has been repeated on more than one occasion was that increasing data consumption on the back of free services was a cakewalk for the disruptor as it started charging for its services only after 175 days of being in the market. Now India is number 1 in mobile data consumption and well on its way to becoming number 1 in mobile broadband penetration, in the coming months.

Extending the validity from 360 days to 390 days, this plan now offers 780GB data as opposed to 750GB data keeping the per day data to average about 2GB.

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