Maruti Suzuki Showrooms Set For Revamp, Rebranded to Maruti Suzuki Arena

A first glimpse of how the Arena outlets would look like

A first glimpse of how the Arena outlets would look like

Managing Director and CEO of Maruti Suzuki, Mr. Kenichi Ayukawa says Maruti Suzuki Arena is at the core of the company's network transformation strategy to meet customer expectations.

With Maruti Suzuki Arena in place, it will have four distinct retail channels: Maruti Suzuki Arena, Nexa, Commercial Vehicle and True Value, addressing various segments of users.

With Maruti Suzuki ARENA, customers can experience the convenience of booking their cars and even personalizing them via an all-new website.

Maruti Suzuki India on Wednesday announced the upgrading of its retail channel for better customer service as the re-branded "Maruti Suzuki Arena" that will require its dealers to invest in redesigned showrooms over the next five years.

The objective of this exercise is to use digital technology to provide customers of its regular retail chain a more pleasant experience.

About 75% auto buyers in India research online before deciding on a purchase, the company said and the revamp is being done keeping in mind the reducing gap between digital and physical space in accessing information. By connecting seamlessly the digital space world with the physical space at showrooms, MSI is seeking to redefine customer experience at its network, Ayukawa added.

"This is poised to strongly connect with the young and do-it-yourself generation", Maruti Suzuki said in a statement.

New showrooms will have a dynamic facade with a trendy blue signature design element and an Active Experience Terrace. At Maruti Suzuki ARENA, customers can register on the website and seamlessly start their journey in the showroom by entering their cellphone number on the Navigation Portal.

Though the entire process may seem to be bereft of human intervention, Relationship Managers equipped with tablets and an app will be there at dealerships for assistance.

Maruti Suzuki, which commands over 47 percent of the market, will transform its over 2,000 outlets into "modern digitally connected showrooms".

The overall new experience in the new-age dealership also includes a coffee consultation area and a premium owners' lounge.

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