Facebook Drops price of Oculus Rift to Match PlayStation VR

Oculus Rift price sliced to $399, making it console-price for the rest of us

Facebook Again Cuts Price of Oculus Rift VR Headset

The Oculus Rift + Touch bundle will be on sale, starting today, for a limited time for $399 in the USA and (unsurprising given the current exchange rate) £399 over in the UK.

"Summer of Rift is all about celebrating the VR community and encouraging new people to get in the game", the Oculus team wrote in its announcement.

Although Sony has always been vague about exactly how well the PlayStation VR has done, most indications suggest it has sold well. At $549, the Rift is now the same price as the PlayStation VR headset by itself. The Oculus Rift + hand controllers is the cheapest its ever been, selling for just US$499.00 which equates to just A$591.06. The list has gotten quite long, and also includes my favorite VR game Wilson's Heart, as well as Robo Recall, The Unspoken, and Edge of Nowhere.

Then, four months ago, Oculus made a decision to reduce the overall price of the Rift and Touch, allowing users to buy the entire set-up for $600. Now Oculus is getting in on the action directly, delivering the best deal we've seen thus far as part of its "Summer of Rift" promotion. If you've already got a Rift headset, then, there isn't much in this sale for you. There were a grand total of 2.3 million AR/VR units shipped in the first quarter, according to IDC.

"Somebody who goes out and buys a Rift (on sale) is not going to find themselves with hardware that's outdated any time soon", he said. At the time, Rubin said the action was created to bring VR to a broader audience.

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