'Transformers' tops box office but is biggest in China

Paramount

Paramount

While the fourth film in the series, 2014's "Transformers: Age of Extinction", was snubbed by the academy the first three reaped seven bids between them as detailed below. That represented a 43% fall from the five-day start of the last Transformers movie Age of Extinction which also opened in late June.

It looks like audiences - or Western ones, at least - may finally be tiring of the Transformers franchise, with the latest instalment Transformers: The Last Knight debuting to a series low at the USA box office, grossing a $69.1 million five-day opening, and just $45.3 million across the Friday to Sunday period. "Transformers 5" made $123 million in China in its first week. But a movie studio earns an even smaller portion of that ticket in overseas markets - as little as $2 from a $10 movie ticket in some countries.

Since it's the lowest-grossing film of the franchise so far, it would seem audiences are generally exhausted of the Transformers films.

But digging below these opening weekend numbers could give pause to forward-looking Paramount executives and other investors even while they celebrate a profitable film boosted by lucrative product-placements and a minimum box office guarantee.

Moviegoers in Australia and internationally increasingly are showing signs of fatigue with the never-ending procession of Hollywood franchises. The previous film, 2014's "Age of Extinction", made $858.6 million of its $1.1 billion global haul overseas. "The global number does matter, and this movie is built for global audiences", said Megan Collina, Paramount's distribution president. "You really have to consider how we did in the overall and it was really strong overseas and in China". That was Sir Anthony Hopkins discussing Transformers director Michael Bay, perhaps the most unlikely praise this side of Donald Trump giving kudos to Sadiq Khan. I hope Bay does move on as Transformers is in need of a creative reboot as I feel we've just seen the same movie five times. The latter fell a staggering 77.9% in its second weekend. With the more relevant "Despicable Me 3' opening this weekend, it's likely to suffer another blow". Starring Emma Watson and Tom Hanks, the James Ponsoldt-directed film revolves around a woman who lands a job at a powerful tech company named the Circle and deals with themes including surveillance and freedom.

Falling to second is last week's champ, Cars 3, which brought in $25.1 million.

Meanwhile, Wonder Woman's holds continue to be impressive.

Its current domestic haul ($318 million) has also surpassed another superhero film, "Man of Steel", which earned $291 million domestically during its entire run, and tied Marvel's "Iron Man".

Coming in at No. 2 was Gal Gadot's Wonder Woman, bringing in an additional $25.2 million for a total of $652.9 million so far.

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