Lonzo Ball has not hit a basket in the National Basketball Association yet but his first show was unveiled by his Father's, LaVar Ball's apparrel company, Big Baller Brand.
Ball released the ZO2's after Nike, Adidas and Under Armour all passed on Lonzo because of his father's demand to have them license the sneaker. There is also a premium, autographed version for $995 (again, $200 more for big sizes). Many people are outraged at the price, but some Seahawks players have come to Lavar's defense. What caught people off guard: the price tag, which is $495 for the base model.
Although the price of the shoe has received mostly a negative reaction, some Seattle Seahawks players respect what LaVar Ball is doing. I can not think of one person in the entire universe that's rooting for Lonzo Ball to make it in the National Basketball Association other than LaVar Ball. "If you can't afford the ZO2'S, you're NOT a BIG BALLER!"
LaVar Ball seemed to answer critics who said the shoes are too expensive. Thanks to Big Baller Brand and the ZO2s - buy them all and be easy. Are you buying Anta shoes in a world where $495 isn't a reasonable amount to spend on sneakers? The listing says the shoes will ship by November 24.
But the former UCLA star's outspoken father, LaVar defended the cost of his son's kicks today on ESPN Radio, citing the merits of quality and entrepreneurial savvy.
The reveal comes a week after reports said that Nike, Under Armour and Adidas have all chose to move on from talks of a deal with Lonzo. but only after his dad LaVar demanded the brands enter into a licensing deal for Big Baller Brand. The main shoe line was crafted for Lonzo with hopes that it will help reel in profit from the shoe market.
Big Baller Brand also unveiled a $220 sandal, which is borderline insulting. "But hey, the taxi industry wasn't ready for Uber either".