Samsung maintained the top spot shipping about 6 million units of which Samsung's J-series played a major role, claims the report. Companies such as Huawei, Oppo, Xiaomi, ZTE and Vivo have been battling it out to see who can sell more smartphones than the other.
According to Canalys, Xiaomi had a share of about 14% of the shipments in India and that was about 4 million units in Q1 2017, and for the company, it was a 3% gain from the same period previous year.
"China's smartphone market continues to grow, with shipments increasing by over 9% year on year this quarter", Canalys research analyst Lucio Chen was quoted as saying. Third-placed Vivo shipped 17 million units and captured a 15% share. According to Canalysis, the top three companies controlled over 50 percent of all smartphone shipments in China during the first quarter. Xiaomi faced increased pressures from Huawei's Honor sub-brand when it comes to pricing, and from Oppo and Vivo's immovable marketing.
Yet another positive development was the preference for high-end smartphones, as reflected in the increase in the average selling price.
Smartphones and feature phones contributed equally to the overall mobile handset shipments in the quarter.
Micromax which had a near 18% vendor share in 2014 had dropped to 11.9% a year ago. With 10 percent share, it registered a 36 percent growth in sequential shipments.
During the quarter, eight out of ten smartphones shipped supported a 5-inch or bigger display.
With its Vivo V5 Plus priced at Rs 24,500 and Vivo V5s at Rs 18,990 that were launched a year ago gained a lot of traction in the Indian market and has ranked third. "Offline brands like OPPO, vivo and Gionee have now started focusing on online channels as well to gain extra market share", Countrepoint Research Analyst Karn Chauhan said.
"Although we have seen an abundance of premium redesigned flagships that just entered the market, moving forward, we still expect most of the growth to come from more affordable models in a variety of markets", said IDC's Anthony Scarsella. "Pure online players are likely to suffer, and those that react quickly to the new regulations will benefit", referring to the Goods and Services Tax by Government of India.