YouTube is taking an additional step to thwart impersonators looking to steal traffic from other creators: The internet-video service said it will no longer serve advertising on channels through the YouTube Partner Program until they've reached 10,000 overall views.
Youtube has stopped placing ads on channels that have fewers than 10,000 views. After today, however, that source of income will be shut down.
This move comes at an interesting time for YouTube, which has been under fire recently after revelations that advertisements owned by several large brands were appearing next to offensive YouTube videos and other objectionable content, which caused more than 250 brands to reportedly freeze their campaigns with Google (aside from search). Then, in a few weeks, it will launch a review process that will audit channels wishing to join its partner program once those channels reach 10,000 views. "Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules". It also allows us to confirm if a channel is following our community guidelines and advertiser policies.
YouTube has been seeing more cases in which someone re-uploads original content - pirated from another YouTube channel - to try to earn ad revenue from it, according to VP of product management Ariel Bardin. The new policy will help YouTube in identifying the plagiarized content.
YouTube wants to make sure its creators are legit before giving them the opportunity to make money off videos. "By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators".
YouTube is hoping it can weed out rogue channels that violate its content policies by making it more hard for them to make money. The YouTube Partner Program only opened up to all YouTube users a few years ago, which let anyone with a YouTube account start getting paid for ads nearly immediately.