Apple made an announcement today about a new Mac Pro.
The tech giant has revealed plans for a new iMac "this year" and a revamp of their Mac Pro in the future, most likely 2018. The new Mac Pros will not be arriving this year and users will have to wait until some time next year to buy one. But it had also built the graphics processing units (GPUs) into the design such that they were impossible to replace or upgrade. It follows on comments from CEO Tim Cook that suggested APPL might be quietly working on a new Mac Pro. And the board the chips rested on was carefully situated around a central, triangular cooling corridor in the middle of the "trashcan". And the GPU design was a bad prediction. While Windows 10 is unlikely to have reached significantly more users in the months since September, it also represents a single version of the software. In particular, the Mac Pro is finally being overhauled and will be relaunched next year.
Schiller also confirmed Apple will update the iMac: "We have big plans for the iMac", he said. (The company, remember, wasn't always a smartphone Goliath.) Keeping the creatives happy has something to do with Apple's soul. Aspirational machines most of us have zero use for. Apple knows some of those Apple faithful have already lost faith, and others are rapidly losing it. The company's launch of the expensive Macbook Pro with a touchbar did little to win over consumers. Apple rarely talks about specific products that aren't ready to ship, but in this case it had to.
Let's say you're Apple.
Soon after canceling its displays, Apple started selling LG's UltraFine 5K displays in stores, without making them part of the defunct Thunderbolt line.
Apple had recently announced a slew of proposals with regard to upgrades of some of its current line-up of high-end products, namely, the Mac Pro, the iMac and the future release of the new Mac Pro. And it'll be a design that learns from the mistakes of the past. Today, we'll see a performance bump on the old design of Mac Pro, which will remain on sale for now.
Depending on when the new machine and monitor actually appear, they may be good news for people working in new mediums.
In an unprecedented move, Apple invited five prominent industry journalists to an on-the-record meeting with top executives Phil Schiller, Craig Federighi, and John Ternus (VP of Hardware Engineering).
First, the changes to the Mac Pro: The desktop is marketed to professionals who need more oomph than the all-in-one iMac or itty-bitty Mac Mini can provide. But there was a third less-obvious message to pro users in Apple's unusual press briefing, as Daring Fireball's John Gruber points out. With a Windows PC, creators could upgrade their hardware almost every month it seemed, but the Mac Pro went 3 years without a single substantial upgrade.
"I just want to reiterate our strong commitment there, as well.", Schiller said.