Thus, it makes sense that traditional networks wouldn't agree to whatever Apple was offering, even though they have struck deals with other streaming TV services.
Several reports going back to 2009 have claimed Apple is getting ready to launch a subscription-based streaming TV service that would offer around 25 channels, DVR, and live-programming.
Currently, HBO, Showtime, and Starz are sold by Apple individually for $14.99, $10.99, and $8.99 a month respectively to the consumers.
Cupertino hopes to roll HBO, Spotify, and Starz into one subscription package that would be available on iOS devices and Apple TV.
We've always been hearing a rumor that Apple aims to get into the TV business by selling streaming bundles of various networks, and now we're hearing it again, despite the company's statement that it was no longer pursuing plans for a streaming TV bundle.
For years, Apple has been trying to develop a pay TV service. However, it has contacted the three networks about bundling them into a single package, the traditional pay TV operators from time to time.
It's becoming more and more apparent that Apple is dead set on winning a Netflix-sized place in our living rooms. Presumably it'll be no more than $35 because that's what their combined cost through Apple is now. Apple representatives are also yet to comment about the finalization of the bundle and the price it will be sold at to customers which remains the main concern for all parties involved.
There isn't any word on how much Apple will charge for its premium three-pack in part because none of the networks have signed on.