It also introduced two additional ways for sharing photos and videos, Stories and Direct. As soon as you open the app, you will see the "Facebook Stories" section on the top of the app below the News Feed, Friend Requests, notifications and three dot menu buttons. Snapchat is very strong in the under 25 demographic, and BAML doesn't expect the new features to move users to Facebook platforms.
(Web Desk) - Facebook has left many mouths talking as it has copied, yet again, a Snapchat feature but this time for its main application, TechJuice reported Thursday.
As of Q4 in 2016, Facebook had an active user base of 1.86 billion individuals, Instagram had 600 million active users, and Snapchat only had 161 million active users by the end of 2016 (even though it is quickly growing). Bank of America Merrill Lynch wasn't surprised to see Stories become a part of Facebook (reportedly testing since January), rounding out Facebook's cross platform Stories enablement (Instagram Stories in 8/16, WhatsApp Status in 2/17, Messenger Day in 3/17).
Despite the fact that this new feature is almost identical to Instagram's recent addition and Snapchat's core platform, it is possible that news outlets and companies could benefit a lot from this new feature.
Your friends can view photos or videos from your story for 24 hours, and stories won't appear on your Timeline or in the News Feed unless you post them there, too. Think of it as a visual collection.
Facebook is continuing its fight to become the One App to Rule Them All, and we're all very, very exhausted.
The problem, though, is that younger users already are getting those features with the app they have been using all along. For advertising, Facebook's competitive offering could impact Snap's pricing power for differentiated ad formats, but new Facebook ads also validate Snap's format and could drive incremental marketing spend in the category.
Analysts are wondering whether Facebook, at the ripe old age of 13, is hitting a mid-life crisis.
We show you how to use Facebook's latest feature.