"I don't think of it as game over", says Guliani, who predicts Republicans will face pushback from their constituents for the privacy vote.
A key argument against the repeal of the Obama-era protection rules was that it treated ISPs differently to websites by requiring them to do more to protect customers' privacy.
Internet service providers (ISP) like Verizon, AT&T and Comcast can continue to sell your online information, including internet browsing history, emails, recent searches, app history and mobile phone location.
The vote marked a victory, however, for telecommunications companies, such as Verizon, AT&T, and Comcast, of regulations passed previous year that placed limitations on information on consumer browsing, app usage, location data, and personal account numbers. For starters, people are going to have to get used to the fact that every single thing they do over the internet is now being watched. "The FCC's midnight regulation does nothing to protect consumer privacy". The resolution now heads to President Trump, who is expected to sign it.
The resolution sparked outrage among privacy advocates, consumer groups and the tech community.
"They can continue treating your information like they always have".
During Tuesday's House debate, Rep. Anna Eshoo, D-Calif., said the Republican-drafted measure would blow "a gaping hole in federal privacy protections".
"The FCC didn't embrace a technology-neutral framework for privacy", Jon Leibowitz, co-chair of the industry group 21st Century Privacy Coalition, told reporters in the wake of the House vote.
Politicotweeted overnight that the House voted "nearly unanimously to revoke broadband privacy rules".
The EFF and other supporters of the privacy rules also point out that in many markets consumer choices are limited when it comes to home broadband, so you often can't just switch providers if you don't like their privacy policies.