Trump's Presidency Takes Toll On His Daughter's Brand

Conservative actor does Nordstrom one better after retailer drops Ivanka Trump brand

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The retailer is among a growing list that has recently cut ties with Trump-branded products.

Burlington Coat Factory is in the middle of a social media firestorm after the retailer reportedly dropped Ivanka Trump-branded merchandise from its website.

"Thank you Burlington Coat Factory for removing Ivanka Trump's products from your store". Ethics experts worry that plunging US retail sales may feed Trump's need to expand overseas, creating new conflicts of interest.

"Based on the brand's performance, we've decided not to buy it for this season", a Nordstrom spokeswoman said Thursday.

On the 8 February President Trump publicly voiced his disapproval of Nordstrom's decision to drop his daughter's line.

The poll found that 66% of voters think it is inappropriate for the commander-in-chief to call out a company over business dealings with his family.

"No more money from me Burlington".

The rebuke is not unique of its kind as Trump has already broken with tradition by singling out companies, such as Boeing, which has caused disturbances in their stock prices.

Trump counselor Kellyanne Conway followed up Nordstrom's discontinuation of Trump brand products by plugging Ivanka's lines on Fox News. But now that her father is a president facing protests and a series of political challenges, that active participation seems to have taken a toll on her brand. She can not see Bernie Sanders or Hillary Clinton supporters rushing to get Trump's merchandise from stores. "I guess they do not even have to come up with a reason to do this because the firestorm is directed at Nordstrom's". Perhaps they see her as too closely associated with the president, especially given the prominent advisory role of her husband, Jared Kushner. And Lord & Taylor has only said it now carries the brand.

Searches on www.burlingtoncoatfactory.com showed no results for the brand. The retailer is still selling Ivanka Trump's clothing line. "We've had a great relationship with the Ivanka Trump team". "Given the social, moral and ethical tumult created by Trump's candidacy and now his presidency, brands are increasingly having to weigh in", he told Retail Dive last week.

Neiman Marcus, Belk and TJX Companies - which owns TJ Maxx and Marshalls - are also distancing themselves from Ivanka's fashion label, citing lack of sales. "This means that brands, more than ever, have to know and intimately understand their customer base".

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